What Is Copywriting?

Copywriting is the art of using words for the purpose of persuasion and directing a response from a reader or internet user.

Unlike writing that's interpretive, such as what see in a novel, writing copy is direct because it's easily read, understood, and clear.

Copywriting is the keystone of direct marketing. Copywriters write with the intention of moving the reader toward the next desirable action, like

• Entering an email into a website's opt-in form
• Making a donation to a non-profit organization
• Evoking an emotion and associating it with a brand

It is commonly used for selling, but can also be used for persuading a user through a website, communicating the history of a company or product in a unique way, such as sales letters and video scripts. Copywriting used to be a field that only a few had access to, but today, thanks to the internet, anyone can produce copy for potentially millions to see. 

Copywriting is both interesting and challenging. Anyone can learn it, but not anyone can do it well. Copywriting combines both technical skills with artistic genius. You have to be creative to come up with a good copy, and you have to be analytical to test how well it performs.

Source: Quora.com