How To Drive Free Web Traffic To A New Website The Fast Way

Smart marketers focus on user personas and journeys in order to understand what their audience needs and then strive to deliver it when they need it. This is the content that’s irresistibly enticing to your audience.

A great way to start (as with everything else) is a Google search. Search some of the top keywords for your niche. Only this time, instead of focusing on your top competitors, pay attention to the links downstairs in related searches.

Inbound marketing

As traditional online marketing using Google AdWords or Facebook Advertising becomes increasingly expensive, businesses are turning their collective minds to inbound marketing.

This beautiful, sustainable technique relies heavily on premier quality content and its distribution to precisely targeted audiences in order to drive traffic as well as conversions through the roof over time. It relies on patience, smart decisions backed by data, and a keen understanding of the target audience.

A good, inexpensive way to start is with your blog. Create fresh, relevant, and timely content to pique your readers’ interest and keep them coming back for more. Add keywords (smartly and sparingly) and a unique tone that’s inherently yours to help build a solid foundation for SEO and brand identity.

Inform and Educate

While attractive, enticing content will get you visitors, it may not ensure loyalty.

To truly build a loyal readership, focus on creating content that has a, as one marketing expert puts it, “extended shelf-life”. Identify your target audience, study the user personas, and build some nice, long, detailed content – guides, walkthroughs, lists of actionable insights, etc.

A quaint example is Tracey Jones’ “Setup guide for Google Analytics for Small Businesses”, published earlier this year on the Themify blog – It became a one-stop-tutorial for WordPress beginners and intermediates and ensures a steady stream of returning visitors to the blog.

Stop salivating over the keywords (in the title alone, no less!)

You can create similarly informative content and promote it via Guest Publishing (see Point #1) and other well-known, niche-relevant communities.

Tip: LinkedIn advertising can get your content noticed (and talked about – which is the goal since eWOM travels faster than the speed of light) by influencers in your niche.

Source: Quora